About SNUG
Snug didn’t start with a business plan, it came into being with a feeling.
In 2013, Sheeraz Ali began crafting clothes for himself and his family. Pieces that fit well, felt right, and didn’t try too hard. Clothes you could actually live in. Encouraged by close friends, he shared his designs online, and slowly, Snug took shape, built on comfort, authenticity, and quiet confidence.
From the beginning, comfort and authenticity sat at the heart of everything. It wasn’t about chasing trends. It was about creating clothes that worked—day in, day out.
Brand's Growth
The brand’s visual identity began to evolve when Sheeraz partnered with Chicago-based photographer Beenish Rizvi. Her eye for detail captured Snug’s understated elegance and helped coin its name—Snug—a word that says it all: fit, ease, and calm self-assurance.
As the community grew, so did the collection. What began with kurtas and everyday shirts expanded into a full wardrobe: leather jackets, wallets, bags, shoes, and eventually, a premium line of synthetic leather goods in collaboration with Uzair, blending craftsmanship with innovation.
A major milestone came when actor Fahad Mustafa approached Snug—not as a campaign, but as a reflection of what the brand had become: polished yet approachable, formal but never stiff.
What started online is now a physical experience, with the first Snug store at Zamzama Mall. It’s more than a retail space, it’s an invitation into the world Snug has quietly built.
Today, Snug continues to grow, explore, and redefine everyday menswear. Still grounded in the same philosophy: thoughtful design, uncompromising comfort, and clothes that always feel like you.
“We bring together the finest elements of contemporary elegance and timeless style to offer you a premium retail experience for men's fashion.”